Boosting early learning

Today a national campaign has been launched with ideas to boost children's learning at home or as part of every day activities.

Whether you're going to the shops or jumping the bus there are words all around us and opportunities to boost child literacy.  Let's do what we can to get children aware of language before they start school.

The campaign, Hungry Little Minds gives parents access to video tips, advice and suggested games to help with early learning.

The Government is also supporting additional nursery places, high quality educational apps that parents can use and calling on businesses to get involved.  If any organisation or business would like to get involved they can email

So far LEGO and the EasyPeasy app have teamed up to create a game with lego and duplo bricks, this will help children learn through play.  Arriva Buses are working with Penguin Random House to give away books at their stations and at schools in the areas they operate.  Harper Collins is offering grants of £3k to support parents and is teaming up with theatre companies to help parents become great story tellers.

WH Smith have teamed up with the National Literacy Trust to run small activities in their shops and in other local venues to help children learn language and Pearson is providing early year vocabulary kits  to 500 nurseries.  High street favourite Greggs is also getting on board, sending training materials to all of their breakfast club volunteers.

Libraries all over Staffordshire are also running events, story telling sessions and other learning opportunities.

There are projects going on all over the country to help the youngest in society take their first steps in learning how to read and write.

To grab the EasyPeasy app visit